Friday, 4 February 2011

my feature for my music magazine

Sofia, the new musical express

Its 6 o’clock in the evening, outside the O2 arena Oxford. The April showers are really giving us a run for our money. It is wet. And it is cold, yet you can still feel the excitement buzzing through the crowd of fans queuing up ready to go inside. Sleeping bags tossed to the edge suggesting people have camped over night, one group of teenagers have actually made a sign saying ‘tickets please?!’ the fact they have stayed overnight and are queuing up in this typical British weather without a guarantee of getting in asks the question, what’s so special about Sofia?
Today is the first time I have crossed paths with this teen eminent since she performed in oxford two years ago as a support act for The gossip. She was fresh to the music scene and her music was virtually unknown, however you would never have thought this from how she entertained the crowd. It was almost like they had been fans for years! “That gig was nerve racking, I didn’t know what to expect and was frightened of a bad reaction” says Sofia. She had nothing to be worried about! Sofia has given herself a good reputation over the years on being a good performer, and we must say she deserves it. At every opportunity she gets she’s leaping around the stage giving it her all, even coming to the edge and letting fans grab her hand.
This increasingly popular female artist hasn’t always been such a sensation though, “I wrote ‘Females‘ and ‘Never ever’ when I was 16 in my friends music room while I was going through a bad break up” she tells us. She also used to be part of a band called ‘the trivia’ but parted over disagreements and felt as if she would go further solo.
Her hard work and tricky decisions have sure paid off. Endlessly travelling around Britain playing in tiny venues she didn’t even know existed has brought her a wide spread of support across Brittan. She’s also been swarmed with record companies and hyped by the indie press but has never let any of this go to her head. This young star is incredibly modest and never speaks of her success and we love her for it.
Sofia’s childhood is very different to the life she leads now. She comes from a strict Muslim family and has had to live life by demanding rules. Boys were out of the question and partying was kept to a bare minimum “I didn’t have my first kiss until I was 19!” she giggled. Now she has grown up and is old enough to make her own decisions she has chosen a life without religion, but still has the same loving relationship with her family. They where never much of a wealthy family and lived in an urban area of oxford. To earn herself a bit of money she worked in the local cafĂ© near her home on most weeknights to fund her studio time she had at the end of every month. “I used to love it there, the studio really felt like my second home.” She tells us. It wasn’t just the studio time she spent her money on. Sofia loves fashion! Her left over money went on her crazy outfits from bright floral hot pants to big round glasses, she really is unique. Noel Fielding described her look as “flipping amazing” I’ll never forget the time I saw her make an appearance on stage with Hadouken! Wearing a mini mouse inspired dress with silver glittery boots, “I was on a mad one that night!” she tells us, with a big grin on her face. Sofia’s interest in fashion, and growing status as a style icon, is about to be cemented with a book, My chic. "It's a style guide," she says. "All the usual fashion don'ts will be fashion dos.” Well she isn’t boring that’s for sure. You never know what she will do next, and what ever happens she has already made a massive impact on the alternative music scene and we are sure you won’t see the back of her for a long while. The relationship between Sofia and her audience creates electricity we’ve not really felt before. It’s clear she’s going to be big this year and we can’t wait to see what she will deliver next.
‘Mirrors’ is out on EMI music on March 10th.