How did you attract/address your audience?

I attracted and addressed my audience by using models that are roughly the same age as my target audience and who dress in a similar fashion. i did this as my target audience wouldn’t be interested in someone who is nothing like them therefore resulting in less magazine sales. They can relate more to the models i have chosen therefore persuades the reader that they to can be like them and maybe make it in the music business as easy.

I used big bold texts and bright contrasting colours to catch there attention. This makes the magazine look like something exciting to read. I made it £1.20 which is quite cheap and affordable for students and i have included competitions that they could win such as gig tickets.

Who would the audience be for your media product?

The audience for my music magazine is for both male and females aging between thirteen to twenty. They are going to be of working/middle class that are interested in Indi and alternative images.

The two images above are examples of my audience. There names are Molly Morris and Zack Bullock and they both enjoy listening to bands such as The kooks and Florence and the machine which are both typical Indi bands. They also enjoy socialising with friends and regularly attending gigs and festivals. Molly is currently studying A levels in photography media and English and is hoping to go to university when she has completed her A level studies. Zack is also doing A levels and is studying media art and maths and is also hoping to go to university. Molly and Zack both work in a shop together called the wardrobe and spend there wages on things like clothes, gig tickets, mp3 downloads and films. They both live near the centre of town which is a busy environment but enjoy this surrounding. Molly regularly shops at places like Topshop, Miss Selfridge and h & m. Zack regularly shops at places like Burton, Topman and h & m.

how does your media product represent particular social groups?

The female model on the front cover of my magazine is dressed in a nice white shirt and black trousers. She seems quite stylish and is looking straight into the camera with a serious look on her face. This gives of the impression that the way she is dressed shows she is important and respectable and her facial expression shows that she is serious. Her outfit fits in with the Indi stereo type therefore will attract the right kind of people to read this magazine.
The names of the artists on my front cover seem strange (for example vampire weekend and the kooks). This represents young artists and also that the magazine is something different and creative.

The main image i used in my feature is of my female artists pointing up in the air. She looks happy and quite kooky showing she is confident but also outgoing as she is unashamed of posing and looking into a camera. In the feature i use respectable English with no slang or swearwords to show that she is respectable female despite being a young artist.

In what ways does your media product use develop or challenge form and conventions of real media products?

My media product was a indie music magazine. As this was the theme this helped me decide on what kind of person was going to be included on the front cover. Indie kids are associated with dressing smart in shirts and tight jeans with tassely hair so this gave me the incentive to pick someone who fitted this criteria so my audience could see a comparison with other indie artists.  
All the way through my magazine i have used a colour scheme that has involved typical male and female colours such as greens, purples and oranges. i chose these sort of colours as i have noticed most music magazines such as Kerrang and Rocksound are aimed at more of a male audience and i wanted to make mine different to chose to aim it at both sex's. The fonts i have used are big and bold as this gives it more of a preppy look my audience would enjoy. Most indie magazines use bold fonts like aerial black but for my masthead on my main feature i decided to challenge indie conventions by using a more dainty font such as script ms bold to give it an unique look.

Most of my images are medium long shots which are quite common when it comes to indie magazines, expect for the three small images on my feature. i chose to conform with the indie conventions with medium long shots as this shows of the persons outfits and how they are positioning themselves but also you can clearly see there expression on there face. In my feature i have used no slang and i have spoken in English and this is how my target audience speak. if i were to use slang words it would of made my interview seem less realistic.

front cover progress

 

This is how my front cover began. i chose a light green background to make it look cheerful but not exclude either gender. I put the photo of my main feature in the centre so most attention is focused onto them. My photo is of a female model wearing a shirt and tight black trousers with a brown belt which is seen as 'trendy' to my target audience. My photo was originally on a different background but this didn’t fit in with my ideas on what i wanted the front cover to look like so i used Photoshop to cut out my model and put her on a transparent background giving me a choice on what colour background i could choose.

 This is how my front cover has progressed. I added a title, date of issue & price, bar code, and banner at the bottom. I played around with different font types and colours so see what looked the best and i felt having live in the colour yellow fitted in well as i associate live gigs with bright lights.
I positioned the title of the magazine were i have so it is easy to read however doesn't draw to much attention to it. i put the bar code where it is for the same reason. It is out the way however isn't hard to find it. The date and price of the magazine is small and in black so it doesn't stand out to much however if the reader felt it necessary to find this information out they would know were to look.

In this screen shot i have added the main title of my feature onto my front cover. i put this quite big in the middle of the page over the top of the image of my model as i have seen this done on other magazines and thought it was quite creative as was made obvious to my audience what the main story was going to be about. I put it in pink dainty writing as this story is on a female and the colour pink usually represents a girl.














                                                            
This is my finished front cover. I added a competition to encourage readers to buy it more as they feel they could potentially get something for free out of buying my magazine. I used the same font as the masthead so things looked neat and not to busy. i also added a story on a different artist just to give my audience more incite as to what was going to be inside my magazine.

construction of my music magazine

I came up with the magazine title LIVE because with my past experiences with reading magazines such as NME and ROCKSOUND i have seen that they regularly uses articles about live performances from different kinds of bands and i believe these types of story's to be popular therefore i decided using the title LIVE would fit in with the content of my magazine.

To make my project i have chosen to use Adobe Indesign CS5 & Adobe Photoshop CS5.
For the front cover i used a range of different colours. As my survey suggested they were expecting to see the colour green in my magazine i decided to use a pale green for the background. This could also add to the fact i would like my magazine to appeal to both male and female.
After i did this i edited my main picture. i cut her out from the background and made her the centre of my page.
Then i chose how i wanted my music magazine title to be. I decided on having the words in white and yellow with a thick outline so this gives of the effect of a head light at a gig.
For the cover lines i chose different colours like orange and pink to go around the edge, this is so it looks bright, colourful and attractive.

my feature for my music magazine

Sofia, the new musical express

Its 6 o’clock in the evening, outside the O2 arena Oxford. The April showers are really giving us a run for our money. It is wet. And it is cold, yet you can still feel the excitement buzzing through the crowd of fans queuing up ready to go inside. Sleeping bags tossed to the edge suggesting people have camped over night, one group of teenagers have actually made a sign saying ‘tickets please?!’ the fact they have stayed overnight and are queuing up in this typical British weather without a guarantee of getting in asks the question, what’s so special about Sofia?
Today is the first time I have crossed paths with this teen eminent since she performed in oxford two years ago as a support act for The gossip. She was fresh to the music scene and her music was virtually unknown, however you would never have thought this from how she entertained the crowd. It was almost like they had been fans for years! “That gig was nerve racking, I didn’t know what to expect and was frightened of a bad reaction” says Sofia. She had nothing to be worried about! Sofia has given herself a good reputation over the years on being a good performer, and we must say she deserves it. At every opportunity she gets she’s leaping around the stage giving it her all, even coming to the edge and letting fans grab her hand.
This increasingly popular female artist hasn’t always been such a sensation though, “I wrote ‘Females‘ and ‘Never ever’ when I was 16 in my friends music room while I was going through a bad break up” she tells us. She also used to be part of a band called ‘the trivia’ but parted over disagreements and felt as if she would go further solo.
Her hard work and tricky decisions have sure paid off. Endlessly travelling around Britain playing in tiny venues she didn’t even know existed has brought her a wide spread of support across Brittan. She’s also been swarmed with record companies and hyped by the indie press but has never let any of this go to her head. This young star is incredibly modest and never speaks of her success and we love her for it.
Sofia’s childhood is very different to the life she leads now. She comes from a strict Muslim family and has had to live life by demanding rules. Boys were out of the question and partying was kept to a bare minimum “I didn’t have my first kiss until I was 19!” she giggled. Now she has grown up and is old enough to make her own decisions she has chosen a life without religion, but still has the same loving relationship with her family. They where never much of a wealthy family and lived in an urban area of oxford. To earn herself a bit of money she worked in the local café near her home on most weeknights to fund her studio time she had at the end of every month. “I used to love it there, the studio really felt like my second home.” She tells us. It wasn’t just the studio time she spent her money on. Sofia loves fashion! Her left over money went on her crazy outfits from bright floral hot pants to big round glasses, she really is unique. Noel Fielding described her look as “flipping amazing” I’ll never forget the time I saw her make an appearance on stage with Hadouken! Wearing a mini mouse inspired dress with silver glittery boots, “I was on a mad one that night!” she tells us, with a big grin on her face. Sofia’s interest in fashion, and growing status as a style icon, is about to be cemented with a book, My chic. "It's a style guide," she says. "All the usual fashion don'ts will be fashion dos.” Well she isn’t boring that’s for sure. You never know what she will do next, and what ever happens she has already made a massive impact on the alternative music scene and we are sure you won’t see the back of her for a long while. The relationship between Sofia and her audience creates electricity we’ve not really felt before. It’s clear she’s going to be big this year and we can’t wait to see what she will deliver next.
‘Mirrors’ is out on EMI music on March 10^th.